advergame

noun

ad·​ver·​game ˈad-vər-ˌgām 

plural advergames

: a game that uses advertising techniques to promote a product or service

The advertisements took the form of TV and in-theater ads, Internet advergames, specially marked packaging, prizes, premiums and in-store displays.

—Bob Dart, Atlanta Journal-Constitution, 30 July 2008

Word History

Etymology

adver- (in advertise, advertisement) + game entry 1

First Known Use

2000, in the meaning defined above

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