agnomination
noun
ag·nom·i·na·tion
(ˌ)ag-ˌnä-mə-ˈnā-shən
plural -s
1
: the echoing of a sound of one word in another in close relationship with it (as in the same sentence)
2
: the repetition of a word but in different senses often for purpose of wit (as in punning) or for emphatic contrast
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Merriam-Webster unabridged
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