awareness

noun

aware·​ness ə-ˈwer-nəs 

: the quality or state of being aware : knowledge and understanding that something is happening or exists

promoting a heightened awareness of the problem

seemed to have only a slight awareness of what was going on

an acute awareness of subtle differences

They hope to raise awareness of endangered species, encouraging donations and attracting tourists to the region to support conservation efforts.

—New Scientist

The alternative press played a particularly important role in raising political awareness and facilitating mobilization against the regime in South Africa …

—Larry Diamond

Synonyms

• advertence
• advertency
• attention
• cognizance
• consciousness
• ear
• eye
• heed
• knowledge
• mindfulness
• note
• notice
• observance
• observation

Examples of awareness in a Sentence

while strolling in the big city, maintain an awareness of what's going on around you

Recent Examples on the Web

During the pandemic, our agency saw strong benefits for consumers (and ROI for a client) by streamlining testing awareness. —Expert Panel®, Forbes, 17 Mar. 2025

What is certain not to change anytime soon is the distinct connection between American consumers and celebrities and the ability to create on-demand awareness for your brand through that powerful relationship. —Anthony Moniello, Rolling Stone, 17 Mar. 2025

Create joint awareness campaigns to promote economic assistance programs. —Courier-News, Chicago Tribune, 17 Mar. 2025

So while there was awareness in a fledgling hockey community that Gretzky was the verge of something big, the main emphasis was on the home team according to Mike Weaver, a former Mercury News reporter who covered the Sharks. —Jerry McDonald, The Mercury News, 15 Mar. 2025

Word History

First Known Use

1839, in the meaning defined above

Phrases Containing awareness

• hyper-awareness
• self-awareness

Rhymes for awareness

• unawareness
• bareness
• fairness
• squareness
• unfairness