brainstorming

noun

brain·​storm·​ing ˈbrān-ˌstȯr-miŋ 

plural brainstormings

: a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group

conducted several brainstorming sessions

also : the mulling over of ideas by one or more individuals in an attempt to devise or find a solution to a problem

… he's already done some brainstorming about new marketing strategies.

—George Lazarus

Examples of brainstorming in a Sentence

Recent Examples on the Web

People can also step into new roles and fill more brainstorming and strategic needs within the organization, creating a true win-win situation. —Saar Yoskovitz, Forbes, 12 Dec. 2024

But the project is actually the result of years of Primary Wave brainstorming, coordinating and consulting with Crosby’s daughter Mary and son Harry on how to not just preserve the iconic star’s legacy, but push it forward in a way that changes with the times. —Hannah Dailey, Billboard, 6 Dec. 2024

For example, someone using design thinking to create a new backpack would follow a step-by-step process to first determine what people need, perhaps via brainstorming and user interviews, then generate ideas that might meet those needs, followed by prototyping and iteration. —Lionel Lim, Fortune Asia, 5 Dec. 2024

But selecting heroes for Marvel Rivals actually didn’t start off with a huge meeting or brainstorming session. —Echo Apsey, Rolling Stone, 5 Dec. 2024

Word History

First Known Use

1907, in the meaning defined above

Kids Definition

brainstorming

noun

brain·​storm·​ing -stȯrm-iŋ 

: a technique used to solve problems and encourage creativity in which members of a group share their ideas about a subject

brainstorm verb