bro-ey

adjective

ˈbrō-ē 

variants or broey

US, informal

: of, relating to, characteristic of, or suggestive of bros (see bro sense 2c)

In marketing, even stereotypically bro-ey beers have begun pushing gender-neutral humor instead of ads dominated by babes in bars.

—Kate Taylor

… the clueless bro-ey guy who can't be bothered to notice what the women are forced to endure.

—Tracy E. Gilchrist

But fist bumps are too bro-ey and elbow bumps are just awkward. Imagine knocking elbows with your future boss at a high-stakes job interview.

—Leslie Nguyen-Okwu

Nelly stays on stage. Tyler and BK sling their arms over him in a series of stilted, broey embraces and the intro to "Cruise" slinks out.

—Alex Robert Ross

Word History

First Known Use

2009, in the meaning defined above