co-branded; co-branding; co-brands

transitive verb

: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both

Examples of co-brand in a Sentence

Recent Examples on the Web The most obvious thing to notice is the large canopy, co-branded with EVgo and GM Energy, similar to those found at virtually every gas station across the country. Jonathan M. Gitlin, Ars Technica, 12 Sep. 2024 The chargers will be co-branded by EVgo and GM Energy, but any EV can use them. Mark Phelan, Detroit Free Press, 12 Sep. 2024 The economics of the brand itself can also play a role in the success of a co-brand partnership. Nerdwallet, Orange County Register, 10 Sep. 2024 Custom 15-second spots co-brand the shopping feature and the show. Dade Hayes, Deadline, 15 Aug. 2024 Top travel credit cards include flexible rewards cards and those that are co-branded with another program, such as hotel credit cards and airline credit cards. Tribune News Service, The Mercury News, 3 July 2024 Bread’s payment solutions include private label and co-brand credit cards and buy now, pay later products. David Moin, WWD, 12 June 2024 The rewards card was co-branded and offered rewards like cash back on in-store purchases and online orders set for pickup or delivery, according to a website for the program. CBS News, 25 May 2024 All major airlines have their own credit card (or one that’s co-branded with a bank), and most major banks, including Chase, CitiBank, and Bank of America, also offer travel-specific cards that can offer big-time savings on flights (plus hotels and more travel expenses). Mark Ellwood, Condé Nast Traveler, 6 May 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'co-brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1982, in the meaning defined above

Time Traveler
The first known use of co-brand was in 1982

Dictionary Entries Near co-brand

Cite this Entry

“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 2 Oct. 2024.

Last Updated: - Updated example sentences
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