commoditize
verb
com·mod·i·tize
kə-ˈmä-də-ˌtīz
commoditized; commoditizing
1
: commodify
commoditizing bandwith
specifically
: to render (a good or service) widely available and interchangeable with one provided by another company
2
: to affect (something, such as a brand or a market) by commoditizing goods or services
fierce competition threatened to commoditize prices
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Merriam-Webster unabridged
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