cross-promote
verb
cross-pro·mote
ˈkrȯs-prə-ˈmōt 
variants
or less commonly cross promote
cross-promoted also cross promoted; cross-promoting also cross promoting; cross-promotes also cross promotes
: to advertise or publicize (something, such as a product or service) by means of another product, service, etc.
When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes.—
Mindy Fetterman
Mindy FettermanThis February, the retailer will be cross promoting chocolate truffles with champagne as it has in the past. … "It's a romantic end-of-the-meal type thing for two people. We put a little kit together, and that's really popular," [Rick] Vernon said.—Supermarket News
Supermarket NewsWork with a group in your area to cross-promote a mutually beneficial event. Maybe your company is sponsoring a gala for the local animal shelter. By working with a nonprofit, you not only give back to the community but you expose your business to potential subscribers.—business2community.com
business2community.com"One of the advantages and abilities that we have is the ability to cross-promote," says Jeff Zucker, president of the NBC Universal Television Group.—Gloria Goodale
Gloria GoodaleExamples of cross-promote in a Sentence
Recent Examples on the Web
With a wider portfolio, the on-air team will cross-promote different sports, Young said.
—Stewart Clarke, Deadline, 27 Jan. 2025
In the month leading up to game day, Beyoncé teased her performance in various social media posts, which were cross-promoted by the streaming giant.
—Doha Madani, NBC News, 25 Dec. 2024
Franchise owners with related businesses, like a fitness center and a health food restaurant, can cross-promote products and services.
—Pete First, Forbes, 3 Dec. 2024
One of the biggest selling points for the existence of NBCUniversal since Comcast began buying it from General Electric in 2009 has been the company’s ability to cross-sell and cross-promote both its own TV programs and movies as well as its advertisers’ goods and services.
—Brian Steinberg, Variety, 20 Nov. 2024
Leveraging Cross-Platform Power During the ARF’s OTT Conference, Nielsen’s SVP, Product Strategy & Thought Leadership Brian Fuhrer suggested that one underreported story is how well some media companies integrating and cross-promoting programming across streaming, broadcast and cable.
—David Bloom, Forbes, 6 Nov. 2024
Mohegan continues to look for dynamic ways to attract non-core fans and cross-promote against its other assets while extending its reach to other markets such as Boston—where the Sun hosted the first WNBA game played at TD Garden last month.
—Eric Jackson, Sportico.com, 3 Sep. 2019
The executive also discussed the recent Paris Summer Olympics, which set an advertising record, as an example for how all of Comcast and NBCUniversal’s various businesses and assets can play together successfully, including as a platform to cross-promote films, series and company products.
—Georg Szalai, The Hollywood Reporter, 3 Sep. 2019
That was one of the first times that something like that was cross-promoted.
—Kyle Eustice, SPIN, 1 June 2023
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Stewart Clarke, Deadline, 27 Jan. 2025
In the month leading up to game day, Beyoncé teased her performance in various social media posts, which were cross-promoted by the streaming giant.
—Doha Madani, NBC News, 25 Dec. 2024
Franchise owners with related businesses, like a fitness center and a health food restaurant, can cross-promote products and services.
—Pete First, Forbes, 3 Dec. 2024
One of the biggest selling points for the existence of NBCUniversal since Comcast began buying it from General Electric in 2009 has been the company’s ability to cross-sell and cross-promote both its own TV programs and movies as well as its advertisers’ goods and services.
—Brian Steinberg, Variety, 20 Nov. 2024
Leveraging Cross-Platform Power During the ARF’s OTT Conference, Nielsen’s SVP, Product Strategy & Thought Leadership Brian Fuhrer suggested that one underreported story is how well some media companies integrating and cross-promoting programming across streaming, broadcast and cable.
—David Bloom, Forbes, 6 Nov. 2024
Mohegan continues to look for dynamic ways to attract non-core fans and cross-promote against its other assets while extending its reach to other markets such as Boston—where the Sun hosted the first WNBA game played at TD Garden last month.
—Eric Jackson, Sportico.com, 3 Sep. 2019
The executive also discussed the recent Paris Summer Olympics, which set an advertising record, as an example for how all of Comcast and NBCUniversal’s various businesses and assets can play together successfully, including as a platform to cross-promote films, series and company products.
—Georg Szalai, The Hollywood Reporter, 3 Sep. 2019
That was one of the first times that something like that was cross-promoted.
—Kyle Eustice, SPIN, 1 June 2023
Dictionary Entries Near cross-promote
Cite this Entry
“Cross-promote.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promote. Accessed 7 Feb. 2025.
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