cross-promote

verb

cross-pro·​mote ˈkrȯs-prə-ˈmōt 

variants or less commonly cross promote

cross-promoted also cross promoted; cross-promoting also cross promoting; cross-promotes also cross promotes

transitive + intransitive

: to advertise or publicize (something, such as a product or service) by means of another product, service, etc.

When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes.

—Mindy Fetterman

This February, the retailer will be cross promoting chocolate truffles with champagne as it has in the past. … "It's a romantic end-of-the-meal type thing for two people. We put a little kit together, and that's really popular," [Rick] Vernon said.

—Supermarket News

Work with a group in your area to cross-promote a mutually beneficial event. Maybe your company is sponsoring a gala for the local animal shelter. By working with a nonprofit, you not only give back to the community but you expose your business to potential subscribers.

—business2community.com

"One of the advantages and abilities that we have is the ability to cross-promote," says Jeff Zucker, president of the NBC Universal Television Group.

—Gloria Goodale

Examples of cross-promote in a Sentence

Recent Examples on the Web

One of the biggest selling points for the existence of NBCUniversal since Comcast began buying it from General Electric in 2009 has been the company’s ability to cross-sell and cross-promote both its own TV programs and movies as well as its advertisers’ goods and services. —Brian Steinberg, Variety, 20 Nov. 2024

Leveraging Cross-Platform Power During the ARF’s OTT Conference, Nielsen’s SVP, Product Strategy & Thought Leadership Brian Fuhrer suggested that one underreported story is how well some media companies integrating and cross-promoting programming across streaming, broadcast and cable. —David Bloom, Forbes, 6 Nov. 2024

Mohegan continues to look for dynamic ways to attract non-core fans and cross-promote against its other assets while extending its reach to other markets such as Boston—where the Sun hosted the first WNBA game played at TD Garden last month. —Eric Jackson, Sportico.com, 3 Sep. 2019

The executive also discussed the recent Paris Summer Olympics, which set an advertising record, as an example for how all of Comcast and NBCUniversal’s various businesses and assets can play together successfully, including as a platform to cross-promote films, series and company products. —Georg Szalai, The Hollywood Reporter, 3 Sep. 2019

That was one of the first times that something like that was cross-promoted. —Kyle Eustice, SPIN, 1 June 2023

Asking your podcast guests to cross-promote on their own channels is another great way to drive audience growth. —Expert Panel, Forbes, 27 Mar. 2023

Sacred Spaces is the culmination of a monthlong initiative highlighting and cross-promoting these venues, including exhibitions, film screenings, artist talks, workshops, performances and panel discussions showcasing the expansive talent of metro Detroit. —Duante Beddingfield, Detroit Free Press, 1 Mar. 2023

With intellectual property, the conventional thinking is to cross-promote everything to establish a visual presence. —Los Angeles Times, 24 Feb. 2023

Word History

First Known Use

1951, in the meaning defined above