cross-promotion
noun
cross-pro·mo·tion
ˈkrȯs-prə-ˈmō-shən 
variants
or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.—
Anne Murphy
Anne MurphyFor example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.—Sara Delano
Sara DelanoExamples of cross-promotion in a Sentence
Recent Examples on the Web
As part of a cross-promotion with the NFL, Kelce joined astronauts (played by Fred Armisen, Tim Heidecker and John C. Reilly) training to man the first station on the moon.
—Erin Jensen, USA TODAY, 23 Sep. 2024
Blake also faced backlash for her cross-promotion of her new haircare brand Blake Brown during the film’s press run.
—Carly Thomas, The Hollywood Reporter, 3 Sep. 2019
The plugs function as cross-promotion for her husband’s movie and his credibility as a director and actor.
—Alex Abad-Santos, Vox, 15 Aug. 2024
The collaboration between the global music centers of Los Angeles and Tokyo is poised to greatly boost the cross-promotion of international artists.
—Kyle J. Russell, USA TODAY, 31 May 2024
Online comic book platforms Marvel Unlimited and VIZ Manga are to begin cross-promotions that are aimed at expanding fandom in the genre.
—Patrick Frater, Variety, 16 Apr. 2024
Carter showcased his rare skill for cross-promotion.
—Abe Beame, Rolling Stone, 7 Apr. 2024
In a rare act of cross-promotion, Brightline issued a statement to make the case for people to ride Tri-Rail.
—David Lyons, Sun Sentinel, 12 Jan. 2024
Best of the web — The whole Taylor Swift-NFL cross-promotion thing is getting real weird.
—Ryan Faughnder, Los Angeles Times, 10 Oct. 2023
Erin Jensen, USA TODAY, 23 Sep. 2024
Blake also faced backlash for her cross-promotion of her new haircare brand Blake Brown during the film’s press run.
—Carly Thomas, The Hollywood Reporter, 3 Sep. 2019
The plugs function as cross-promotion for her husband’s movie and his credibility as a director and actor.
—Alex Abad-Santos, Vox, 15 Aug. 2024
The collaboration between the global music centers of Los Angeles and Tokyo is poised to greatly boost the cross-promotion of international artists.
—Kyle J. Russell, USA TODAY, 31 May 2024
Online comic book platforms Marvel Unlimited and VIZ Manga are to begin cross-promotions that are aimed at expanding fandom in the genre.
—Patrick Frater, Variety, 16 Apr. 2024
Carter showcased his rare skill for cross-promotion.
—Abe Beame, Rolling Stone, 7 Apr. 2024
In a rare act of cross-promotion, Brightline issued a statement to make the case for people to ride Tri-Rail.
—David Lyons, Sun Sentinel, 12 Jan. 2024
Best of the web — The whole Taylor Swift-NFL cross-promotion thing is getting real weird.
—Ryan Faughnder, Los Angeles Times, 10 Oct. 2023
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'cross-promotion.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near cross-promotion
Cite this Entry
“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 2 Oct. 2024.
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