down-market
adjective
down-mar·ket
ˈdau̇n-ˌmär-kət 
: relating or appealing to lower-income consumers
a down-market tabloid
Examples of down-market in a Sentence
Recent Examples on the Web
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—
Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption.
—Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024
The on-the-lam sequences of Gone Girl take place in this neck of the Ozarks, allowing Tyler Perry’s New York City lawyer to crack wise about a down-market Real Housewives of Branson.
—Rafil Kroll-Zaidi, Harper's Magazine, 30 Mar. 2024
But now the iPhone 13 mini is nowhere to be seen in Apple's online store, even though the larger iPhone 13 still exists as a down-market alternative to the new flagships.
—Samuel Axon, Ars Technica, 12 Sep. 2023
Chill factor: Despite some recent successes, video game movies still haven’t quite shaken off their down-market reputation.
—Rebecca Rubin, Variety, 3 Jan. 2024
Its claim to fame was a dubious breakthrough, sort of the down-market flip side to the Pentagon Papers.
—Peter Marks, Washington Post, 6 Sep. 2023
The most recent comes as rival down-market retailer Temu filed an antitrust action in the U.S. District Court of Massachusetts.
—James Powel, USA TODAY, 19 July 2023
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption.
—Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024
The on-the-lam sequences of Gone Girl take place in this neck of the Ozarks, allowing Tyler Perry’s New York City lawyer to crack wise about a down-market Real Housewives of Branson.
—Rafil Kroll-Zaidi, Harper's Magazine, 30 Mar. 2024
But now the iPhone 13 mini is nowhere to be seen in Apple's online store, even though the larger iPhone 13 still exists as a down-market alternative to the new flagships.
—Samuel Axon, Ars Technica, 12 Sep. 2023
Chill factor: Despite some recent successes, video game movies still haven’t quite shaken off their down-market reputation.
—Rebecca Rubin, Variety, 3 Jan. 2024
Its claim to fame was a dubious breakthrough, sort of the down-market flip side to the Pentagon Papers.
—Peter Marks, Washington Post, 6 Sep. 2023
The most recent comes as rival down-market retailer Temu filed an antitrust action in the U.S. District Court of Massachusetts.
—James Powel, USA TODAY, 19 July 2023
Dictionary Entries Near down-market
Cite this Entry
“Down-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/down-market. Accessed 31 Dec. 2024.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share