emphasis
noun
em·pha·sis
ˈem(p)-fə-səs
plural emphases
ˈem(p)-fə-ˌsēz
1
a
: force or intensity of expression that gives impressiveness or importance to something
b
: a particular prominence given in reading or speaking to one or more words or syllables
2
: special consideration of or stress or insistence on something
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Merriam-Webster unabridged
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