: the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution

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In Greek, ēthos means “custom” or “character.” As originally used by Aristotle, it referred to a person’s character or personality, especially with respect to a balance between passion and caution. In English, ethos is used today to refer to the practices or values that distinguish one person, organization, or society from others. In rhetoric, ethos is often studied alongside pathos and logos as a technique to successfully persuade an audience. Related terms in the English language include ethics (“a branch of philosophy dealing with what is morally right or wrong”) and ethology (“a branch of knowledge dealing with human character and with its formation and evolution”).  

Examples of ethos in a Sentence

The company made environmental awareness part of its business ethos. They are working to keep a democratic ethos alive in the community.
Recent Examples on the Web
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The conversation turns more personal as Hannah asks about William’s efforts to instill the Earthshot ethos in his children, Prince George, 11, Princess Charlotte, 9, and Prince Louis, 6. Erin Hill, People.com, 14 Dec. 2024 This ethos of self-acceptance and creative exploration lies at the heart of the iconic collective’s legacy. Okla Jones, Essence, 13 Dec. 2024 While one of the main goals of the floating padel court is of course to provide a one-of-a-kind place to play padel in Miami, another is to provide a glimpse into the design ethos and innovation behind Yntegra Group’s upcoming development in the Exumas. Staff Author, Travel + Leisure, 12 Dec. 2024 Shoppers will also be pleased with the fact that the items stay true to the very ethos that Skims got famous for in the first place: enhancing curves. Stacia Datskovska, WWD, 10 Dec. 2024 See all Example Sentences for ethos 

Word History

Etymology

New Latin, from Greek ēthos custom, character — more at sib

First Known Use

1842, in the meaning defined above

Time Traveler
The first known use of ethos was in 1842

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Dictionary Entries Near ethos

Cite this Entry

“Ethos.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ethos. Accessed 22 Dec. 2024.

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