: adhering to or reinforcing ideal standards of masculinity or femininity
Before the uprisings in Syria women were highly educated. However, the gender positioning affected their involvement in political and professional life. Gender normative behaviours were retained and therefore there was a lack of power and agency for women in society.—
Lorraine Charles and Kate Denman, The Journal of International Women's Studies, 15 Dec. 2013 In 2007, the top-selling image of fatherhood globally was an image of a man playing football with his son. You can't get any more gender-normative than that. Whereas our top-selling image of a father this year, so far, is a man with his daughter sitting and reading together.—Pam Grossman, quoted in Adweek, 11 June 2015
gender normativity
noun
None of us has grown up in a genderless culture. In fact, we have grown up in one replete with gender stereotyping and demands for gender normativity, with all the biases that go with that.
—Diane Ehrensaft, Gender Born, Gender Made, 2011
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Merriam-Webster unabridged
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