plural lewks
slang
: a fashion look (see look entry 2 sense 2c) that is distinctive to the wearer and that is noticeable and memorable to others
Sitting in the lobby of the Mercer Hotel just before the most recent New York Fashion Week, where Mr. [Brad] Goreski was a constant … presence, he explained: "A 'lewk' is like, 'I'm wearing a lewk today,' it's something that everybody will notice. …"—Ben Widdicombe
To use the term of art, a lewk is a personal style signature so individual it's almost indivisible from you.—Véronique Hyland
And yet, the secret to nailing an airport lewk is easier than one thinks: It's all in the travel bag.—Christian Allaire and Madeline Fass
But if you have an important event, these things do help give you a lewk instead of just a look.—Rachel Dratch
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Merriam-Webster unabridged
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