market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web Within five months of launch, L.O.L. Surprise! became the top-selling doll in the country with more than 2.5 million units sold, according to market research firm The NPD Group. Mary Whitfill Roeloffs, Forbes, 24 Sep. 2024 According to the market research firm Ipsos, the percentage of Americans who believe EVs are better for the environment than gas cars has decreased by five percentage points since 2022. Brittney Melton, NPR, 24 Sep. 2024 The rankings, conducted with the market research firm Statista, compiled the list of 1,294 organizations after surveying more than 160,000 employees working for U.S. companies. Maia Pandey, Journal Sentinel, 23 Sep. 2024 American travelers have actually historically preferred soft-side, according to a study conducted by market research company Grand View Research. Rachel Chang, Condé Nast Traveler, 19 Sep. 2024 See all Example Sentences for market research 

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'market research.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

Dictionary Entries Near market research

Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 5 Oct. 2024.

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