merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Wicked, which has already ignited a commercial storm with its marketing and merchandising brings a beloved story to life with spectacle and reimagined narratives. —Kate Hardcastle, Forbes, 19 Feb. 2025

As a result, creators are trying to seek out other avenues, like licensing and merchandising, to make money. —Alana Semuels, TIME, 14 Feb. 2025

Instead of merchandising outfits with Elena bags or Benny belts, the label embraced a different accessory, using ’30s-era ascot caps to accent more than a dozen looks. —Kelsey Stiegman, Vogue, 12 Feb. 2025

Stacy Bowe is now president of HSN brand and U.S. merchandising, and Qurate is looking for a chief growth officer to helm streaming, digital, social and new business development. —James Manso, WWD, 12 Feb. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising