merchandising
noun
mer·chan·dis·ing
ˈmər-chən-ˌdī-ziŋ 
variants
or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
Penny Coy is a senior vice president of merchandising at Ulta Beauty.
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Sam Escobar, Allure, 13 Dec. 2024
Legendary develops, produces, markets, and finances major films for global audiences, while also maintaining leading television, comic book, video game, licensing, and merchandising divisions.
—Dade Hayes, Deadline, 11 Dec. 2024
In one of the first moves with Halcyon, the brand has already hired three new executives, including a chief marketing officer and a head of merchandising, to build out their team.
—Rhonda Richford, WWD, 6 Dec. 2024
By entering the world of luxury merchandising, these brands are creating new touch-points to connect with their guests, both past and future.
—Kate Hardcastle, Forbes, 5 Dec. 2024
See all Example Sentences for merchandising 
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Sam Escobar, Allure, 13 Dec. 2024
Legendary develops, produces, markets, and finances major films for global audiences, while also maintaining leading television, comic book, video game, licensing, and merchandising divisions.
—Dade Hayes, Deadline, 11 Dec. 2024
In one of the first moves with Halcyon, the brand has already hired three new executives, including a chief marketing officer and a head of merchandising, to build out their team.
—Rhonda Richford, WWD, 6 Dec. 2024
By entering the world of luxury merchandising, these brands are creating new touch-points to connect with their guests, both past and future.
—Kate Hardcastle, Forbes, 5 Dec. 2024
See all Example Sentences for merchandising
Dictionary Entries Near merchandising
Cite this Entry
“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 22 Dec. 2024.
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