merchandising

noun

mer·chan·dis·ing ˈmər-chən-ˌdī-ziŋ

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

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Team officials backed away from including Yeti as a finalist after being unable to work out a co-existence agreement with Yeti Coolers to use the name in branding and merchandising. —

John Coon, Chicago Tribune, 29 Jan. 2025 Spring semester students will also have the opportunity to take courses in marketing, brand partnerships, and merchandising, which will give students hands-on, real world experience with the musical while receiving course credit. —

Rebecca Angel Baer, Southern Living, 28 Jan. 2025 The layoffs are believed to be mostly in data engineering, merchandising, and accounts in the fashion and fitness sections of the company. —

Gordon G. Chang, Newsweek, 24 Jan. 2025 Additionally, an in-depth lecture series centering around topics such as visual merchandising, jewelry trends, brand identity, sustainability, and gemstones also took place. —

Essence, 17 Jan. 2025 See all Example Sentences for merchandising