merchandising

noun

mer·chan·dis·ing ˈmər-chən-ˌdī-ziŋ

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

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The other might have been caused by the incessant hype and merchandising surrounding Christmas that starts right after Halloween. —

Jeanne Phillips, The Mercury News, 3 Nov. 2024 The magazine reported that all 1501 Certified Entertainment did for Megan was pay her $10,000 advance, a relatively low figure in the rap industry, and took massive shares of her streaming, publishing, merchandising and live performance earnings. —

Jason Pham, StyleCaster, 31 Oct. 2024 That could include deals with Amazon MGM Studios, Prime Video, Twitch, Amazon Live, and other channels like retail and merchandising. —

Alex Weprin, The Hollywood Reporter, 30 Oct. 2024 Walmart’s strength lies in supply chain and merchandising. —

Shivaram Rajgopal, Forbes, 11 Oct. 2024 See all Example Sentences for merchandising