merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio)
variants or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web Fast Simon is known for its search and discovery capabilities, SEO amplification and merchandising tools. Meghan Hall, Sourcing Journal, 20 Sep. 2024 By understanding which questions lead to conversions and identifying common customer pain points, retailers can optimize their website content, merchandising, and marketing strategies to better meet customer needs. Kody Boye, USA TODAY, 19 Sep. 2024 From the start, Elkann said this would be a long-term project, and Iannone was appointed to create collections that would shift from Ferrari’s previous merchandising approach to ones that speak of design, fashion and lifestyle, reflecting the brand’s luxury positioning. Luisa Zargani, WWD, 17 Sep. 2024 Suwon Yang, Chanel’s head of merchandising for accessories and leather goods, took the stand on Wednesday. Melissa Repko, CNBC, 12 Sep. 2024 See all Example Sentences for merchandising 

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'merchandising.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of merchandising was in 1917

Dictionary Entries Near merchandising

Cite this Entry

“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 2 Oct. 2024.

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