merchandising
noun
mer·chan·dis·ing
ˈmər-chən-ˌdī-ziŋ 
variants
or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
Meanwhile, Lisa Roath, Target’s chief marketing officer, will become chief merchandising officer of food, essentials and beauty early next year.
—
Evan Clark, WWD, 25 June 2024
Milligan left the series after two seasons after demanding that he and the cast be compensated for the show’s various merchandising endeavors, including lunch boxes, coloring books and board games.
—Dave Nemetz, TVLine, 25 June 2024
Another reason for malls shunning windows did have something to do with the merchandising, Burt Flickinger, retail expert and managing director of retail consultancy Strategic Resource Group told CNN.
—Parija Kavilanz, CNN, 22 June 2024
Banijay Kids & Family handles global sales, licensing and merchandising rights for the brand.
—Scott Roxborough, The Hollywood Reporter, 13 June 2024
See all Example Sentences for merchandising 
Evan Clark, WWD, 25 June 2024
Milligan left the series after two seasons after demanding that he and the cast be compensated for the show’s various merchandising endeavors, including lunch boxes, coloring books and board games.
—Dave Nemetz, TVLine, 25 June 2024
Another reason for malls shunning windows did have something to do with the merchandising, Burt Flickinger, retail expert and managing director of retail consultancy Strategic Resource Group told CNN.
—Parija Kavilanz, CNN, 22 June 2024
Banijay Kids & Family handles global sales, licensing and merchandising rights for the brand.
—Scott Roxborough, The Hollywood Reporter, 13 June 2024
See all Example Sentences for merchandising
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'merchandising.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near merchandising
Cite this Entry
“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 4 Jul. 2024.
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