miss its/the mark
idiom
: to fail or be wrong
Their estimates completely missed the mark.
The ad campaign was supposed to appeal to young people but it missed the mark.
Examples of miss its/the mark in a Sentence
Recent Examples on the Web
Individual polls can miss the mark for any number of reasons, including a flawed methodology or just a bad sample.
—
Nathaniel Rakich, ABC News, 16 Sep. 2024
Even if KPIs initially miss the mark, the increase in trust and usage of the technology can help internal adoption numbers climb and ultimately improve performance outcomes.
—Frederic Laluyaux, Forbes, 5 Sep. 2024
Janet Murguía explained the top issues for Latino voters, where candidates tend to miss the mark in engaging with the Latino electorate and the importance of monitoring misinformation and micro-targeting strategies on social media campaigns.
—Axios Events, Axios, 11 July 2024
But numerous products miss the mark at first and iterate to correct their initial mistakes, particularly when lots of capital is available.
—Will Daniel, Fortune, 9 July 2024
See all Example Sentences for miss its/the mark 
Nathaniel Rakich, ABC News, 16 Sep. 2024
Even if KPIs initially miss the mark, the increase in trust and usage of the technology can help internal adoption numbers climb and ultimately improve performance outcomes.
—Frederic Laluyaux, Forbes, 5 Sep. 2024
Janet Murguía explained the top issues for Latino voters, where candidates tend to miss the mark in engaging with the Latino electorate and the importance of monitoring misinformation and micro-targeting strategies on social media campaigns.
—Axios Events, Axios, 11 July 2024
But numerous products miss the mark at first and iterate to correct their initial mistakes, particularly when lots of capital is available.
—Will Daniel, Fortune, 9 July 2024
See all Example Sentences for miss its/the mark
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'miss its/the mark.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near miss its/the mark
Cite this Entry
“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 2 Oct. 2024.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share