moment of truth
noun phrase
1
: the final sword thrust in a bullfight
2
: a moment of crisis on whose outcome much or everything depends
Examples of moment of truth in a Sentence
Recent Examples on the Web
In marketing, this concept is known as moment of truth (MOT) planning, which involves identifying key moments when consumers, based on their mindset and behavior, are most likely to make a purchase decision.
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Aleks Farseev, Forbes, 28 Feb. 2025
March 14th brings the full moon total lunar eclipse in Virgo (2:54 a.m. EST, 23° Virgo), a major moment of truth for our mental, physical, and spiritual well-being.
—Dossé-Via Trenou, refinery29.com, 27 Feb. 2025
Venus will join forces with Saturn in Pisces — activating your 12th house of closure, dreams and unconscious patterns — bringing a moment of truth regarding your emotional landscape and hidden fears.
—Valerie Mesa, People.com, 17 Jan. 2025
Sign up for the Morning Report newsletter In today’s issue:
Johnson fights for his gavel
FBI: New Orleans, Las Vegas deaths not linked
Details behind Chinese Treasury Department hack
New Syrian government begins diplomatic visits
Today is Speaker Mike Johnson’s (R-La.) moment of truth.
—Alexis Simendinger, The Hill, 3 Jan. 2025
In this upcoming moment of truth for Illinois, the speaker has the opportunity to give power to that rhetoric, which many on the GOP side don’t believe for a minute.
—The Editorial Board, Chicago Tribune, 10 Jan. 2025
Kenney, a long-time copywriter, has a gift for catching moments of truth in office settings.
—John Baldoni, Forbes, 15 Oct. 2024
Every good day, like every great season, has its moments of truth.
—Dave Hyde, Sun Sentinel, 23 July 2024
This will be a moment of truth for DRACO because the program does not include any ground tests with a powered reactor.
—Jacek Krywko, Ars Technica, 22 July 2024
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Aleks Farseev, Forbes, 28 Feb. 2025
March 14th brings the full moon total lunar eclipse in Virgo (2:54 a.m. EST, 23° Virgo), a major moment of truth for our mental, physical, and spiritual well-being.
—Dossé-Via Trenou, refinery29.com, 27 Feb. 2025
Venus will join forces with Saturn in Pisces — activating your 12th house of closure, dreams and unconscious patterns — bringing a moment of truth regarding your emotional landscape and hidden fears.
—Valerie Mesa, People.com, 17 Jan. 2025
Sign up for the Morning Report newsletter In today’s issue:
Johnson fights for his gavel
FBI: New Orleans, Las Vegas deaths not linked
Details behind Chinese Treasury Department hack
New Syrian government begins diplomatic visits
Today is Speaker Mike Johnson’s (R-La.) moment of truth.
—Alexis Simendinger, The Hill, 3 Jan. 2025
In this upcoming moment of truth for Illinois, the speaker has the opportunity to give power to that rhetoric, which many on the GOP side don’t believe for a minute.
—The Editorial Board, Chicago Tribune, 10 Jan. 2025
Kenney, a long-time copywriter, has a gift for catching moments of truth in office settings.
—John Baldoni, Forbes, 15 Oct. 2024
Every good day, like every great season, has its moments of truth.
—Dave Hyde, Sun Sentinel, 23 July 2024
This will be a moment of truth for DRACO because the program does not include any ground tests with a powered reactor.
—Jacek Krywko, Ars Technica, 22 July 2024
Cite this Entry
“Moment of truth.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/moment%20of%20truth. Accessed 10 Mar. 2025.
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