packaging
noun
1
: an act or instance of packaging something or someone: such as
a
: the enclosing of something in a container or covering
… damage caused by static charge during packaging, storing, and shipping.—Chemical & Engineering News
b
: the presentation of something or someone to the public in a way that is designed to be attractive or appealing
This is public relations: the packaging of ideas, the execution of them, and the media coverage surrounding them.—Robert Z. Chew
2
: material used to enclose or contain something
… the flashy packaging popularized by mass merchants.—Jan Stafford
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Merriam-Webster unabridged
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