patronize

verb

pa·​tron·​ize ˈpā-trə-ˌnīz How to pronounce patronize (audio) ˈpa- How to pronounce patronize (audio)
patronized; patronizing

transitive verb

1
: to act as patron of : provide aid or support for
The government patronized several local artists.
2
: to adopt an air of condescension toward : treat haughtily or coolly
3
: to be a frequent or regular customer or client of
a restaurant much patronized by celebrities
patronization noun

Did you know?

What Does patronize Mean?

The various meanings of patronize can easily be distinguished if you consider which sense of patron they allude to. Patronize in the sense “to provide aid or support for” refers to the sort of patron who gives money or assistance. Such a person might, for example, patronize the arts. A second sense of patronize involves the kind of patron who is “a frequent or regular customer” of a business – someone, for example, who patronizes a store. A third use of patronize carries a distinctively negative meaning: “to adopt an air of condescension toward.” This sense presumably developed from the idea of a wealthy and powerful patron who adopts a superior attitude towards his (or her) dependent. Nowadays, someone who patronizes (or whose behavior is patronizing) in this sense more often expresses a sense of moral or intellectual than of social superiority.

Did you know?

What is the difference between condescending and patronizing?

Very few words in English have exactly the same meaning; even words which appear to be entirely synonymous often will be found to have small differences in certain contexts. The words condescending and patronizing present a fine example of this. At first glance these words appear to be defined somewhat circularly: condescending often has the word "patronizing" in its definition, and patronize is defined, in part, as “to adopt an air of condescension toward.”

But both of these words have specialized senses that lend a shade of meaning to their synonymous senses. Patronizing can mean "giving support to" or "being a customer of," suggesting that the "condescending" sense implies superiority gained through a donor-dependent relationship.

The verb condescend used to be free of any hint of the offensive superiority it usually suggests today. It could mean literally "to go or come down" or, figuratively, "to willingly lower oneself to another’s level," senses that are still occasionally encountered in writings on the Bible. The idea of self-consciously lowering oneself is implied in the "patronizing" sense of condescending.

Examples of patronize in a Sentence

For the court to come around, at this late date, to acknowledging our existence as "free persons" is shockingly patronizing; it's condescension that has been cast as liberation. John Cloud, Time, 7 July 2003
She spoke dryly, but she had to admit that the girl did not mean to patronize, and was pleasant, the way she talked right to Stephen instead of across him the way most people did. Ursula K. Le Guin, New Yorker, 28 Sept. 1987
My feelings seem to have been confused and blurred, tinged with sentimentality, colored by a great deal of folklore, and wobbling always between a patronizing affection, fostered by my elders, and downright hostility. William Styron, This Quiet Dust and Other Writings, (1953) 1982
The family patronizes the arts. He hated being patronized and pitied by those who didn't believe his story. “I'm sure you did your best even though you failed.” “Please don't patronize.” I patronize the library regularly.
Recent Examples on the Web
These examples are automatically compiled from online sources to illustrate current usage. Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Shops are open, sidewalk cafes are well patronized and cars clog the streets. Nabih Bulos, Los Angeles Times, 4 Nov. 2024 Small Business Saturday, a day that encourages shoppers to patronize local small businesses, will take place on Nov. 30 this year. Olivia Evans, The Courier-Journal, 1 Nov. 2024 Instead of shading Black male voters in ways that feel patronizing, President Obama could have cultivated more intimate opportunities for calling people in and getting honest about the vestiges of patriarchy. Brea Baker, refinery29.com, 18 Oct. 2024 Indeed, The Supper Club was an Auburn institution patronized by generations of students. Katie Kelly Bell, Forbes, 25 Oct. 2024 See all Example Sentences for patronize 

Word History

Etymology

see patron

First Known Use

1593, in the meaning defined at sense 1

Time Traveler
The first known use of patronize was in 1593

Dictionary Entries Near patronize

Cite this Entry

“Patronize.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/patronize. Accessed 16 Nov. 2024.

Kids Definition

patronize

verb
pa·​tron·​ize ˈpā-trə-ˌnīz How to pronounce patronize (audio) ˈpa- How to pronounce patronize (audio)
patronized; patronizing
1
: to act as a patron to or of : give aid or support to
patronize the arts
2
: to act as if one were better than
3
: to be a patron of
patronize a store
patronize the library
patronizingly adverb

More from Merriam-Webster on patronize

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!