performativity
noun
per·for·ma·tiv·i·ty
pər-ˌfȯr-mə-ˈti-və-tē
pə-
: the quality or state of being performative
especially, often disapproving
: the state of being made or done for show (as to bolster one's own image or make a positive impression on others)
Why would he not be obsessed with the performativity of social media, of buffing up appearances? —Suzanne Moore
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Merriam-Webster unabridged
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