psychographics

noun

psy·​cho·​graph·​ics ˌsī-kə-ˈgra-fiks 

plural in form but singular or plural in construction

: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)

also : variables or trends identified through such research

psychographic

ˌsī-kə-ˈgra-fik 

adjective

psychographically

ˌsī-kə-ˈgra-fi-k(ə-)lē 

adverb

Examples of psychographics in a Sentence

Recent Examples on the Web

Even if the demographics hold fast, psychographics almost inevitably change. —Derek Rucker, Forbes, 25 Apr. 2022

In this panel, CNP member Chris Wilson offers his expertise in research, analytics, and psychographics. —Anne Nelson, The New Republic, 26 Aug. 2022

Allison isn’t advising marketers to ditch the use of demographics and psychographics in their research. —Peggy Anne Salz, Forbes, 16 June 2022

This complicates deriving common planning metrics like demographics and psychographics at the user level. —Brad Adgate, Forbes, 20 May 2022

Objectives should be shaped around revenue (drive new customers and increase revenue), brand awareness and engagement (impressions, likes, comments, community buzz), and customer insights (feedback from different demographics and psychographics). —Groupshop, Forbes, 14 Apr. 2022

However, data provides insights on interests, areas of affinity, financial capacity, psychographics and past charitable behavior to drive focus and to support engaging optimal potential partners. —Expert Panel®, Forbes, 4 Jan. 2022

Start by learning more about them in terms of demographics and psychographics. —Shaan Rais, Forbes, 12 Oct. 2021

An ideal client profile describes demographics and psychographics — what’s top of mind with your prospective buyers? —Randy Shattuck, Forbes, 5 July 2021

Word History

Etymology

psych- + -graphics (as in demographics)

First Known Use

1968, in the meaning defined above