rebrand

verb

re·brand (ˌ)rē-ˈbrand

rebranded; rebranding; rebrands

: to change or update the brand or branding of (a product, service, etc.)

After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—

Madeline Purdue

Rebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—

Jeffrey Goldberg

broadly : to publicly refer to or describe (someone or something) in a new or different way

After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —

Eve Peyser

… recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —

Warren Hoge

rebranding noun

plural rebrandings

The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve. —

Peter J. Boyer

Examples of rebrand in a Sentence

Recent Examples on the Web In subsequent years, Russia Today would rebrand to RT, expand into other languages, and even open a studio in Washington, D.C. in 2010. —

Kat Tenbarge, NBC News, 7 Sep. 2024 The unambiguous evil is needed to set up the film’s premise and prime the audience for the bloodshed that eventually comes, which only makes his eventual face turn to help the Basterds more shocking — in its audacity, and in the fluency with which Land attempts to rebrand himself. —

Indiewire Staff, IndieWire, 13 Aug. 2024 Technology can’t make meat and dairy climate-friendly Regenerative agriculture represents one side of the meat and dairy industries’ apparent efforts to delay climate action and rebrand themselves as sustainable. —

Kenny Torrella, Vox, 7 Aug. 2024 As the Arab Spring brought sweeping changes to the Middle East and North Africa, al Qaeda has been able to put their plan to rebrand into action. —

Daveed Gartenstein-Ross, Foreign Affairs, 5 Oct. 2015 See all Example Sentences for rebrand

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'rebrand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.