reframe

verb

re·​frame (ˌ)rē-ˈfrām 

reframed; reframing

transitive verb

: to frame (something) again and often in a different way

Tom, a seasoned renovator, … reframed the crooked doorways …

—Gillian Barth

The more lines of discoloration there are near the frame edges (from where the mounting paper has been exposed to light), the more times the silhouette has probably been reframed.

—Carolyn B. Noyes

… deftly reframes the debate, asserting that the war was never about W.M.D.s but about transforming the political dynamic of the region …

—Yoni Brenner

… cognitive-behavioral therapy, in which patients slowly expose themselves to the places and circumstances that frighten them and reframe the catastrophic thinking that torments them.

—Jeffrey Kluger

All failures are reframed as "good tries."

—Jon Krause

Examples of reframe in a Sentence

Recent Examples on the Web

The threat of war means policymakers are pushing for more private investment, reframing defense as a necessary investment in peace and stability. —Jacob Turcotte, The Christian Science Monitor, 25 Feb. 2025

Still, Fix doesn't expect a Trumpian rollback on climate but rather a reframing and refocusing on fixing the lagging economy. —Andrew Freedman, Axios, 25 Feb. 2025

Meta’s changes mark a significant reversal of the company’s approach to moderating false and misleading information, reframing the labeling or downranking of content as a form of censorship. —Craig Silverman, ProPublica, 24 Feb. 2025

Cannabis in Media: From Taboo to Mainstream Media has been instrumental in reframing cannabis from a controversial substance to a legitimate part of wellness and lifestyle culture. —Matt Rozo, The Mercury News, 24 Feb. 2025

Word History

First Known Use

1592, in the meaning defined above

Rhymes for reframe

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe