relaunch

1 of 2

verb

re·​launch (ˌ)rē-ˈlȯnch 

-ˈlänch

relaunched; relaunching

transitive verb

: to launch (something) again or to be launched again

relaunch a ship

Instead of letting the app close, then … waiting while the app relaunches, you can tell your iPad to abort your now-unwanted Home button press.

—Lex Friedman

especially : to go into or put (something) into operation or motion again

relaunch a company/brand/product

The Herald-Leader was renaming its Web site … and wanted to relaunch with the new name …

—Editor & Publisher

… also hopes motherhood will be the springboard that relaunches her stagnant acting career.

—Roy S. Johnson

… recasting those roles with younger actors could allow Sony to relaunch this series.

—Charlene Jane Anders

relaunch

2 of 2

noun

re·​launch ˈrē-ˌlȯnch 

-ˌlänch

plural relaunches

: the act or an instance of launching something (such as a product or company) again

VW is struggling to come back from near extinction with a splashy relaunch of its retro icon, the Beetle.

—Janet Guyon

Examples of relaunch in a Sentence

Recent Examples on the Web

Verb

Eventually, Robb Talbott sold the business to Relevant Brands Holdings, which attempted to relaunch it in 2019, but those plans were abandoned during the pandemic and Hilco was retained to sell the brand’s intellectual property. —Jean E. Palmieri, WWD, 15 Oct. 2024

Films Boutique will relaunch the film in the fall festivals for its 20th birthday. —Elsa Keslassy, Variety, 9 Aug. 2024

Noun

In tandem with the relaunch, the brand’s original Performance Hygiene product line will transition to an exclusive partnership with Amazon, beginning Oct. 8, at more affordable price points. —Kathryn Hopkins, WWD, 8 Oct. 2024

The idea here was that the game may go dormant and then re-emerge with some sort of free-to-play relaunch to draw in more players. —Paul Tassi, Forbes, 22 Sep. 2024

Word History

First Known Use

Verb

1691, in the meaning defined above

Noun

1968, in the meaning defined above