relaunch

1 of 2

verb

re·​launch (ˌ)rē-ˈlȯnch 

-ˈlänch

relaunched; relaunching

transitive verb

: to launch (something) again or to be launched again

relaunch a ship

Instead of letting the app close, then … waiting while the app relaunches, you can tell your iPad to abort your now-unwanted Home button press.

—Lex Friedman

especially : to go into or put (something) into operation or motion again

relaunch a company/brand/product

The Herald-Leader was renaming its Web site … and wanted to relaunch with the new name …

—Editor & Publisher

… also hopes motherhood will be the springboard that relaunches her stagnant acting career.

—Roy S. Johnson

… recasting those roles with younger actors could allow Sony to relaunch this series.

—Charlene Jane Anders

relaunch

2 of 2

noun

re·​launch ˈrē-ˌlȯnch 

-ˌlänch

plural relaunches

: the act or an instance of launching something (such as a product or company) again

VW is struggling to come back from near extinction with a splashy relaunch of its retro icon, the Beetle.

—Janet Guyon

Examples of relaunch in a Sentence

Recent Examples on the Web

Verb

The company has since resumed autonomous testing with safety drivers in Arizona and Texas and had planned to relaunch in California as well. —Andrew J. Hawkins, The Verge, 10 Dec. 2024

Complex, the media brand covering pop culture like streetwear and music, will relaunch its flagship magazine this week and release quarterly editions, editor-in-chief Aria Hughes tells Axios. —Axios, 4 Dec. 2024

Noun

Though missing from the brand relaunch video, the leaping-cat symbol has been retained but relegated it to the door handle of the concept car. —Pamela N. Danziger, Forbes, 5 Dec. 2024

Following its catastrophic collapse in 2001, its name has recently resurfaced, with claims of a potential relaunch—coincidentally, 23 years to the day of its original bankruptcy. —Josh Hammer, Newsweek, 2 Dec. 2024

Word History

First Known Use

Verb

1691, in the meaning defined above

Noun

1968, in the meaning defined above