reposition

1 of 2

noun

re·​po·​si·​tion ˌrē-pə-ˈzi-shən 

ˌre-

: the act of repositing : the state of being reposited

reposition

2 of 2

verb

re·​po·​si·​tion ˌrē-pə-ˈzi-shən 

repositioned; repositioning; repositions

transitive verb

1

: to change the position of

2

: to revise the marketing strategy for (a product or a company) so as to increase sales

Synonyms

Verb

• budge
• dislocate
• displace
• disturb
• move
• relocate
• remove
• shift
• transfer
• transpose

Examples of reposition in a Sentence

Verb

she repositioned the wood before taking another swing with the ax

Recent Examples on the Web

Noun

The most traditional joke around involves a punchline, a twist that upends expectations and repositions what was said or happened before. —Callum Booth, Forbes, 10 Oct. 2024

Adding more value-minded items, like a Mini McFlurry, could help McDonald’s reposition the chain as a source for budget-friendly food. —Jordan Valinsky, CNN, 4 Sep. 2024

Verb

So how did Walmart reposition itself from middle America big box store, to the retailer favored by buzzy young influencers? —Kiri Masters, Forbes, 5 Nov. 2024

Trump has repositioned himself as a supporter of cryptocurrency after his earlier skepticism. —Paolo Confino, Fortune, 4 Nov. 2024

Word History

First Known Use

Noun

15th century, in the meaning defined above

Verb

circa 1859, in the meaning defined at sense 1

Kids Definition

reposition

verb

re·​po·​si·​tion

ˌrē-pə-ˈzish-ən

: to change the position of

Medical Definition

reposition

transitive verb

re·​po·​si·​tion ˌrē-pə-ˈzish-ən 

: to return to or place in a normal or proper position

reposition a dislocated shoulder