reposition

1 of 2

noun

re·​po·​si·​tion ˌrē-pə-ˈzi-shən 

ˌre-

: the act of repositing : the state of being reposited

reposition

2 of 2

verb

re·​po·​si·​tion ˌrē-pə-ˈzi-shən 

repositioned; repositioning; repositions

transitive verb

1

: to change the position of

2

: to revise the marketing strategy for (a product or a company) so as to increase sales

Synonyms

Verb

• budge
• dislocate
• displace
• disturb
• move
• relocate
• remove
• shift
• transfer
• transpose

Examples of reposition in a Sentence

Verb

she repositioned the wood before taking another swing with the ax

Recent Examples on the Web

Noun

Adding more value-minded items, like a Mini McFlurry, could help McDonald’s reposition the chain as a source for budget-friendly food. —Jordan Valinsky, CNN, 4 Sep. 2024

State of play: The last year has seen several med tech strategics reposition portfolios. —Claire Rychlewski, Axios, 13 Aug. 2024

Verb

When the new mode is enabled, each app will appear in a window with controls that allow you to reposition, maximize, or close the app. —Emma Roth, The Verge, 12 Sep. 2024

Chapter 11 also helps companies preserve the brand’s identity, allowing companies to reposition themselves and mitigate the perception of an outright failure. —Francisco Velasquez, Quartz, 11 Sep. 2024

Word History

First Known Use

Noun

15th century, in the meaning defined above

Verb

circa 1859, in the meaning defined at sense 1

Kids Definition

reposition

verb

re·​po·​si·​tion

ˌrē-pə-ˈzish-ən

: to change the position of

Medical Definition

reposition

transitive verb

re·​po·​si·​tion ˌrē-pə-ˈzish-ən 

: to return to or place in a normal or proper position

reposition a dislocated shoulder