roll·out
ˈrōl-ˌau̇t
1
: the public introduction of a new aircraft
broadly
: the widespread public introduction of a new product
2
: a football play in which the quarterback rolls to the left or right
rolled out; rolling out; rolls out
: to get out of bed
: to introduce (something, such as a new product) especially for widespread sale to the public
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Merriam-Webster unabridged
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