selling point

noun

: an aspect or detail of something that is emphasized (as in selling or promoting)

Examples of selling point in a Sentence

The car's new sound system is a selling point. The house's big selling point is its location.

Recent Examples on the Web

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Complication insurance is marketed as little more than a balm for nervous patients, but a selling point for practices. —

Brennan Kilbane, Allure, 16 Oct. 2024 Branding Lesson: Diversity and Craftsmanship as Core Pillars The brand’s commitment to organic materials and artisanal craftsmanship showcases its authenticity, a key selling point in today’s fashion retail market. —

Jeetendr Sehdev, Forbes, 15 Oct. 2024 Still, Leone’s misunderstood endurance test knows itself well enough to not make extreme carnage its only selling point. —

Alison Foreman, IndieWire, 26 Sep. 2024 The latter is especially disappointing, as a Kindle's major selling point is the capability to read at night without a lamp. —

Brenda Stolyar, WIRED, 16 Oct. 2024 See all Example Sentences for selling point