underprice

verb

un·​der·​price ˌən-dər-ˈprīs How to pronounce underprice (audio)
underpriced; underpricing; underprices

transitive verb

1
: to price below what is normal or below the real value
2
: to undercut (a competitor) in prices

Examples of underprice in a Sentence

Recent Examples on the Web The industry argument is that California’s rate regulation is forcing companies to underprice policies relative to their risk for potential payout. Sam Dean, Los Angeles Times, 15 June 2023 But that feels like a better fight to have than trying to underprice and compete with Sam’s Club. Derek Newton, Forbes, 31 Dec. 2022 The pandemic cemented people’s online buying habits, the rent is too damn high, and Amazon can underprice almost everything. Curbed, 17 May 2022 Some insurers underprice policies to increase market share, and then increase premiums substantially or exit the market when the policies are unprofitable. Bob Carlson, Forbes, 25 Oct. 2021 See all Example Sentences for underprice 

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'underprice.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1756, in the meaning defined at sense 1

Time Traveler
The first known use of underprice was in 1756

Dictionary Entries Near underprice

Cite this Entry

“Underprice.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/underprice. Accessed 5 Nov. 2024.

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