valorize

verb

val·​o·​rize ˈva-lə-ˌrīz 

valorized; valorizing

transitive verb

1

: to enhance or try to enhance the price, value, or status of by organized and usually governmental action

using subsidies to valorize coffee

2

: to assign value or merit to : validate

valorization

ˌva-lə-rə-ˈzā-shən 

noun

Examples of valorize in a Sentence

Recent Examples on the Web

Startup culture tends to valorize the grind, moving fast and breaking things, hiring fast and firing faster. —Aytekin Tank, Forbes, 17 Oct. 2024

Many Americans valorize the gladiatorial might of a football star. —Christine Emba, The Atlantic, 13 Sep. 2024

Think also of figures like Bush and Giuliani, who were valorized in some of the early 9/11 humor but whose public images deteriorated in subsequent years. —David MacK, Rolling Stone, 9 Sep. 2024

Memes and influencers valorizing Trump in the wake of an assassination attempt were inescapable, with even more questioning Biden’s health and electoral chances. —Kat Tenbarge, NBC News, 26 July 2024

Word History

Etymology

back-formation from valorization, borrowed from Portuguese valorizacão, from valorizar "to enhance the value of" (from valor "value, worth"—going back to early Medieval Latin—+ -izar -ize) + -acão -ation — more at valor

First Known Use

circa 1906, in the meaning defined at sense 1