viral marketing
noun
: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means
Examples of viral marketing in a Sentence
Recent Examples on the Web
Spotify Wrapped began in 2016 as a viral marketing campaign to allow listeners to see a compilation of their activity over the year and share it on social media.
—
Meredith G. White, The Arizona Republic, 30 Oct. 2024
With the help of some viral marketing, the inexpensive, toothy thriller scored a $22 million opening weekend — already a fantastic start — and then dropped only 18% in its second weekend on its way to a $105 million domestic finish and a stellar 4.68 multiplier.
—J. Kim Murphy, Variety, 19 Oct. 2024
Smile pulled off one of the creepiest viral marketing campaigns in recent memory.
—Janey Tracey, EW.com, 16 Oct. 2024
Case in point: Longlegs, which stormed through theaters this summer on the heels of a wildly successful viral marketing campaign:
Horror cinema has always relied on such promotional gimmickry to lure audiences.
—Seyward Darby, Longreads, 24 Sep. 2024
See all Example Sentences for viral marketing 
Meredith G. White, The Arizona Republic, 30 Oct. 2024
With the help of some viral marketing, the inexpensive, toothy thriller scored a $22 million opening weekend — already a fantastic start — and then dropped only 18% in its second weekend on its way to a $105 million domestic finish and a stellar 4.68 multiplier.
—J. Kim Murphy, Variety, 19 Oct. 2024
Smile pulled off one of the creepiest viral marketing campaigns in recent memory.
—Janey Tracey, EW.com, 16 Oct. 2024
Case in point: Longlegs, which stormed through theaters this summer on the heels of a wildly successful viral marketing campaign:
Horror cinema has always relied on such promotional gimmickry to lure audiences.
—Seyward Darby, Longreads, 24 Sep. 2024
See all Example Sentences for viral marketing
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'viral marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near viral marketing
Cite this Entry
“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 5 Nov. 2024.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share