viral marketing

noun

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Blair Witch was a global phenomenon, with a viral marketing campaign that suggested the actors were actually missing and presumed dead. Savannah Salazar, Vulture, 25 Nov. 2024 The cosmetics company has been on a tear over the past couple of years thanks to its viral marketing and its prowess in winning over young shoppers with its value versions of prestige favorites. Gabrielle Fonrouge, CNBC, 6 Nov. 2024 The airtight plastic food containers were popularized at home parties in an early form of viral marketing – when it was still done face to face. Kerry J. Byrne Fox News, Fox News, 20 Sep. 2024 For instance, in April 2018, Jackman recorded a Happy Birthday message for a fan that featured an appearance from Reynolds in Deadpool costume (as part of viral marketing for that year's Deadpool 2). Christian Holub, EW.com, 4 Nov. 2024 See all Example Sentences for viral marketing 

Word History

First Known Use

1989, in the meaning defined above

Time Traveler
The first known use of viral marketing was in 1989

Dictionary Entries Near viral marketing

Cite this Entry

“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 26 Dec. 2024.

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!