loss leader

noun

: something (such as merchandise) sold at a loss in order to draw customers
loss-leader adjective

Examples of loss leader in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
To get gamblers through its doors, the Golden Gate Casino in Las Vegas began running a 50-cent shrimp cocktail promotion in 1959, a loss leader that signaled affordable abundance. Tanya Sichynsky, New York Times, 25 Feb. 2025 Some companies deliberately lose money on certain products or services (called loss leader products or categories) to gain market share. Mohit Prateek, Forbes, 23 Dec. 2024 To identify which products or categories should serve as loss leaders, companies need competitor data, which competitive intelligence helps provide. Mohit Prateek, Forbes, 23 Dec. 2024 Additionally retailers often use turkeys as a loss leader this time of year to get consumers into their stores to buy the rest of the meal, discounting or even giving them away for free. Matt Hubbard, Baltimore Sun, 27 Nov. 2024 See All Example Sentences for loss leader

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of loss leader was in 1917

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Cite this Entry

“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 10 Mar. 2025.

Legal Definition

loss leader

noun
loss lead·​er
: something (as merchandise) sold at a loss in order to draw customers
loss-leader adjective
Last Updated: - Updated example sentences
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