per se rule
noun
1
: a generalized rule applied without consideration for specific circumstances
would go even further and apply a per se rule of invalidity to affirmative action programs—Alan Freeman
called also flat rule
2
: a rule that considers a particular restraint of trade to be manifestly contrary to competition and so does not require an inquiry into precise harm or purpose for an instance of it to be declared illegal
applied the per se rule to price-fixing by public utilities
compare rule of reason
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Merriam-Webster unabridged
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