puffery

noun

puff·​ery ˈpə-f(ə-)rē How to pronounce puffery (audio)
: exaggerated commendation especially for promotional purposes : hype

Examples of puffery in a Sentence

the newspaper's local stories are often thinly disguised puffery for area businesses
Recent Examples on the Web
These examples are automatically compiled from online sources to illustrate current usage. Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
The defense also has claimed that prosecutors are casting commonplace entrepreneurial puffery as a crime and singling out Watson, a Black founder in a tech world where African American executives have been disproportionately few. Paolo Confino, Fortune, 13 June 2024 But overall, there should be a substantial amount of sizzle — or at least copious amounts of hot air and puffery — coming from next week’s upfront presentations. Josef Adalian, Vulture, 10 May 2024 This is where the focused music hall puffery of the production helps. Christopher Arnott, Hartford Courant, 22 Apr. 2024 That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others. David Baldacci, Peoplemag, 15 Apr. 2024 See all Example Sentences for puffery 

Word History

First Known Use

1731, in the meaning defined above

Time Traveler
The first known use of puffery was in 1731

Dictionary Entries Near puffery

Cite this Entry

“Puffery.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/puffery. Accessed 5 Nov. 2024.

Legal Definition

puffery

noun
puff·​ery ˈpə-fə-rē How to pronounce puffery (audio)
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!