1
as in lure
something that persuades one to perform an action for pleasure or gain
for him the allurement of gambling is not the prospect of getting rich but rather the excitement of the game
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2
as in temptation
the act or pressure of giving in to a desire especially when ill-advised
difficult to ignore the allurements of the sideshow posters at the carnival
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Merriam-Webster unabridged
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