1
as in commotion
a state of noisy, confused activity
it turned out that the ballyhoo was the result of a movie being filmed on the street
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2
as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the usual ballyhoo intended to fill the seats at megaplexes around the country
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1
as in to acclaim
to praise or publicize lavishly and often excessively
that reviewer always ballyhoos any book by one of his pet authors
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2
as in to promote
to provide publicity for
the TV networks usually spend the summer months ballyhooing their new fall shows
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Merriam-Webster unabridged
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