In 2024, the fragrance category once again outdid itself.
Noor Lobad,
WWD,
10 Dec. 2024
The scents, unveiled this fall at the company’s new headquarters in Muscat, were developed by a quartet of some of the fragrance world’s most accomplished perfumers.
Dollar growth is fastest among Gen Z, according to NIQ, which reports the cohort’s cologne and perfume spend is up 60.7 percent year-over-year, followed by Millennials’ 26.2 percent growth in spend.
Noor Lobad,
WWD,
10 Dec. 2024
And while Trump isn’t in legal trouble for using first lady Jill Biden's image to sell perfume, he’s generated new questions about the legality of using Jill Biden's image to promote a new fragrance line.
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