as in auspices
the financial support and general guidance for an undertaking
a youth softball league under the sponsorship of local businesses
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Recent Examples of sponsorships
There is a belief the ground is one of the best of its kind in Europe and commercial opportunities can be maximised, in the form of naming rights and other sponsorships.
—
Patrick Boyland, The Athletic, 23 Dec. 2024
The center raises $80,000 of its $120,000 annual budget through grants, donations, and sponsorships; the remaining $40,000 comes in via an annual Forest Service payment.
—Frederick Dreier, Outside Online, 23 Dec. 2024
Not only is the salary often much lower than their male athlete counterparts, but female athletes also experience more inconsistency in their income as well as more unpredictable sponsorships.
—Brook Choulet, Forbes, 22 Dec. 2024
The disparities in sponsorships, prize money, and funding for women’s sports are glaring.
—Brook Choulet, Forbes, 22 Dec. 2024
If the settlement gains final approval, participating colleges will directly pay D-1 athletes a revenue share reflecting media rights, ticket sales sponsorships and NIL.
—Michael McCann, Sportico.com, 22 Dec. 2024
Other revenue streams are opening up too, notably gambling sponsorships.
—Matt Woosnam, The Athletic, 21 Dec. 2024
This decision gave the assurances the teams needed to maintain contractual control over their drivers and sponsorships.
—Gord Magill, Newsweek, 21 Dec. 2024
Only half a percent of Tech’s budget pays for athletics, the rest of the funding comes from the athletics program itself, through TV contracts, ticket and merchandise sales, and sponsorships.
—Emma Whitford, Forbes, 21 Dec. 2024
Patrick Boyland, The Athletic, 23 Dec. 2024
The center raises $80,000 of its $120,000 annual budget through grants, donations, and sponsorships; the remaining $40,000 comes in via an annual Forest Service payment.
—Frederick Dreier, Outside Online, 23 Dec. 2024
Not only is the salary often much lower than their male athlete counterparts, but female athletes also experience more inconsistency in their income as well as more unpredictable sponsorships.
—Brook Choulet, Forbes, 22 Dec. 2024
The disparities in sponsorships, prize money, and funding for women’s sports are glaring.
—Brook Choulet, Forbes, 22 Dec. 2024
If the settlement gains final approval, participating colleges will directly pay D-1 athletes a revenue share reflecting media rights, ticket sales sponsorships and NIL.
—Michael McCann, Sportico.com, 22 Dec. 2024
Other revenue streams are opening up too, notably gambling sponsorships.
—Matt Woosnam, The Athletic, 21 Dec. 2024
This decision gave the assurances the teams needed to maintain contractual control over their drivers and sponsorships.
—Gord Magill, Newsweek, 21 Dec. 2024
Only half a percent of Tech’s budget pays for athletics, the rest of the funding comes from the athletics program itself, through TV contracts, ticket and merchandise sales, and sponsorships.
—Emma Whitford, Forbes, 21 Dec. 2024
Thesaurus Entries Near sponsorships
Cite this Entry
“Sponsorships.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/sponsorships. Accessed 6 Jan. 2025.
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