gimmickery

noun

gim·​mick·​ery

variants or gimmickry

-k(ə)rē 

-ri

plural -es

1

: an array or profusion of gimmicks

carried an incomprehensible mass of miniature coils … and other electronic gimmickry

—New York Times

2

: use of gimmicks

without resorting to gimmickery

Word History

First Known Use

1948, in the meaning defined at sense 1

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