gimmickry

noun

gim·mick·ry ˈgi-mi-krē

plural gimmickries

: an array or profusion of gimmicks

also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype

Recent Examples on the Web

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To suggest that gimmickry somehow cancels a film’s worthiness plays into the nonsensical pretenses of awards season. —

Armond White, National Review, 24 Jan. 2025 As for taxes, negotiators will be tempted again to resort to budget gimmickry that technically satisfies the rules but that in fact yields higher deficits — and less growth — down the road. —

Bloomberg Opinion, Twin Cities, 16 Jan. 2025 It was played as a statement of women’s liberation (a saying at the time), but mostly was just immensely watched gimmickry. —

Greg Cote, Miami Herald, 10 Jan. 2025 Yes, there is all manner of Wall Street gimmickry coming down the pike (all of it eager for your funds). —

James Berman, Forbes, 6 Jan. 2025 See all Example Sentences for gimmickry