gimmickry

noun

gim·mick·ry ˈgi-mi-krē

plural gimmickries

: an array or profusion of gimmicks

also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype

Recent Examples on the Web

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Out of their camp has come some of the most innovative and bold Atlanta rap of the 2020s (WLR and AGC), as well as some music that is straight-up uninspired gimmickry (Say hi to Destroy Lonely’s LOVE LAST FOREVER). —

Alphonse Pierre, Pitchfork, 4 Nov. 2024 Alex and the band capitulated, with the proviso that the video would be free of gimmickry. —

Marc Weingarten, Los Angeles Times, 21 Oct. 2024 Case in point: Longlegs, which stormed through theaters this summer on the heels of a wildly successful viral marketing campaign: Horror cinema has always relied on such promotional gimmickry to lure audiences. —

Seyward Darby, Longreads, 24 Sep. 2024 The gimmickry peaked in Season 4, when Spice Girls Mel B. and Emma Bunton posed as a random 20-something dude. —

Judy Berman, TIME, 8 May 2024 See all Example Sentences for gimmickry