marketing ploy
noun
: something that people who are selling a product use to make people want to buy the product
Examples of marketing ploy in a Sentence
Recent Examples on the Web
Companies should reserve this term for ideas and strategies that genuinely reshape industries rather than use it as a marketing ploy.
—
Cheryl Robinson, Forbes, 14 Jan. 2025
The hair expert said that many brands had removed softening and cleansing agents from their products to market them as sulfate-free, a move seen as a marketing ploy after sulfates gained a bad reputation in the haircare industry.
—John Mac Ghlionn, Newsweek, 13 Jan. 2025
In what his organization maintained was not a marketing ploy, Trump offered a free ride and lunch on the mega-yacht Trump Princess to everyone who has bought a Plaza condo.
—Miami Herald Archives, Miami Herald, 8 Jan. 2025
Kansas City Chiefs president Mark Donovan set the record straight on whether Swift and Kelce’s romance is only a marketing ploy to benefit the football team.
—Stephanie Giang-Paunon, Fox News, 21 Nov. 2024
Skeptics may dismiss Travel Tuesday as just another marketing ploy, but Schwimmer notes the savings to be found are very real.
—Anne Marie Lee, CBS News, 3 Dec. 2024
Critics, like former Denver Broncos player Nate Jackson, have called the Heads Up program a marketing ploy.
—Christie Aschwanden, WIRED, 2 Oct. 2019
While your first inclination may be to dismiss it as a marketing ploy, the experiment was effective for the purposes of exploring the effects of space on whiskey thanks to the changes in temperature, humidity and ultraviolet radiation experienced at these heights.
—Mark Littler, Forbes, 26 Sep. 2024
Some have suggested that because Baldoni’s character Ryle is an abuser and unlikeable, keeping the actor-director on the sidelines could be part of a marketing ploy.
—Kalhan Rosenblatt, NBC News, 9 Aug. 2024
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Cheryl Robinson, Forbes, 14 Jan. 2025
The hair expert said that many brands had removed softening and cleansing agents from their products to market them as sulfate-free, a move seen as a marketing ploy after sulfates gained a bad reputation in the haircare industry.
—John Mac Ghlionn, Newsweek, 13 Jan. 2025
In what his organization maintained was not a marketing ploy, Trump offered a free ride and lunch on the mega-yacht Trump Princess to everyone who has bought a Plaza condo.
—Miami Herald Archives, Miami Herald, 8 Jan. 2025
Kansas City Chiefs president Mark Donovan set the record straight on whether Swift and Kelce’s romance is only a marketing ploy to benefit the football team.
—Stephanie Giang-Paunon, Fox News, 21 Nov. 2024
Skeptics may dismiss Travel Tuesday as just another marketing ploy, but Schwimmer notes the savings to be found are very real.
—Anne Marie Lee, CBS News, 3 Dec. 2024
Critics, like former Denver Broncos player Nate Jackson, have called the Heads Up program a marketing ploy.
—Christie Aschwanden, WIRED, 2 Oct. 2019
While your first inclination may be to dismiss it as a marketing ploy, the experiment was effective for the purposes of exploring the effects of space on whiskey thanks to the changes in temperature, humidity and ultraviolet radiation experienced at these heights.
—Mark Littler, Forbes, 26 Sep. 2024
Some have suggested that because Baldoni’s character Ryle is an abuser and unlikeable, keeping the actor-director on the sidelines could be part of a marketing ploy.
—Kalhan Rosenblatt, NBC News, 9 Aug. 2024
Dictionary Entries Near marketing ploy
Cite this Entry
“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 20 Jan. 2025.
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