marketing ploy
noun
: something that people who are selling a product use to make people want to buy the product
Examples of marketing ploy in a Sentence
Recent Examples on the Web
Critics, like former Denver Broncos player Nate Jackson, have called the Heads Up program a marketing ploy.
—
Christie Aschwanden, WIRED, 2 Oct. 2019
While your first inclination may be to dismiss it as a marketing ploy, the experiment was effective for the purposes of exploring the effects of space on whiskey thanks to the changes in temperature, humidity and ultraviolet radiation experienced at these heights.
—Mark Littler, Forbes, 26 Sep. 2024
Some have suggested that because Baldoni’s character Ryle is an abuser and unlikeable, keeping the actor-director on the sidelines could be part of a marketing ploy.
—Kalhan Rosenblatt, NBC News, 9 Aug. 2024
However, some aren’t taking West at his word and believe this could be a marketing ploy leading into his next album or venture.
—Michael Saponara, Billboard, 9 July 2024
Was the terror of Biscayne Bay a man who escaped slavery, an African chieftain, or a marketing ploy that went viral?
—Big Think, 24 June 2024
Powell also said that Sweeney was the genius behind this marketing ploy.
—Martha Ross, The Mercury News, 24 Apr. 2024
Tuition fog Such confusion is especially problematic as colleges push up the sticker price of attendance to nearly six digits, often as a marketing ploy to signal their exclusivity.
—Aimee Picchi, CBS News, 17 Apr. 2024
Still, it’s been easy to criticize the film for being a giant Mattel marketing ploy and thus incapable of engaging with feminist ideals.
—Angelica Jade Bastién, Vulture, 7 Feb. 2024
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Christie Aschwanden, WIRED, 2 Oct. 2019
While your first inclination may be to dismiss it as a marketing ploy, the experiment was effective for the purposes of exploring the effects of space on whiskey thanks to the changes in temperature, humidity and ultraviolet radiation experienced at these heights.
—Mark Littler, Forbes, 26 Sep. 2024
Some have suggested that because Baldoni’s character Ryle is an abuser and unlikeable, keeping the actor-director on the sidelines could be part of a marketing ploy.
—Kalhan Rosenblatt, NBC News, 9 Aug. 2024
However, some aren’t taking West at his word and believe this could be a marketing ploy leading into his next album or venture.
—Michael Saponara, Billboard, 9 July 2024
Was the terror of Biscayne Bay a man who escaped slavery, an African chieftain, or a marketing ploy that went viral?
—Big Think, 24 June 2024
Powell also said that Sweeney was the genius behind this marketing ploy.
—Martha Ross, The Mercury News, 24 Apr. 2024
Tuition fog Such confusion is especially problematic as colleges push up the sticker price of attendance to nearly six digits, often as a marketing ploy to signal their exclusivity.
—Aimee Picchi, CBS News, 17 Apr. 2024
Still, it’s been easy to criticize the film for being a giant Mattel marketing ploy and thus incapable of engaging with feminist ideals.
—Angelica Jade Bastién, Vulture, 7 Feb. 2024
Dictionary Entries Near marketing ploy
Cite this Entry
“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 18 Dec. 2024.
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