on-brand

adjective

variants or on brand
: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity
… the joint venture is completely on-brand for both companies …Katie Shapiro
… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.Cheryl Lock
The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.Graeme McMillan
It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Creativity is great, but your slides should still feel cohesive, professional, and on-brand for you. William Arruda, Forbes, 4 Dec. 2024 The actor was dressed in an aqua-blue button-up from the Tommy Bahama x Ray’s Hometown Bar collaboration, and perfectly on-brand for the night: a dinner at Broken Shaker celebrating the opening of Ray’s in Miami. Kristen Tauer, WWD, 3 Dec. 2024 Somehow, mild-mannered J.J. ends up mixing tracks for the boys, then appearing onstage with them disguised in a very on-brand balaclava. Stephanie Bunbury, Deadline, 3 Dec. 2024 Directed by Jamar Harding, the clip finds the 31-year-old rhymer in full glam, delivering the track from an on-brand icy glacier. Demicia Inman, VIBE.com, 21 Nov. 2024 See all Example Sentences for on-brand 

Word History

First Known Use

1995, in the meaning defined above

Time Traveler
The first known use of on-brand was in 1995

Dictionary Entries Near on-brand

Cite this Entry

“On-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/on-brand. Accessed 25 Dec. 2024.

Last Updated: - Updated example sentences
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