How to Use on-brand in a Sentence

on-brand

adjective
  • Their choices were on-brand: The Bidens are well known to be fans of red-sauced pasta.
    Emily Heil, Washington Post, 28 Feb. 2023
  • But the duo prevailed, and created the most on-brand Mindy moment of the season.
    Fawnia Soo Hoo, refinery29.com, 12 Sep. 2024
  • In the video, Bunnie walked out on stage as Jelly hyped the crowd up and then dropped to one knee and gave a very on-brand proposal.
    Gil Kaufman, Billboard, 5 Sep. 2024
  • How very on-brand for the Barbie movie and its themes of patriarchy and codependence.
    Vulture, 25 Dec. 2023
  • The show never got good ratings and was duly canceled in the summer of 2010, which feels pretty on-brand.
    WIRED, 23 Feb. 2023
  • Attendees also raved about the best-of-Janet-Jackson soundtrack, which Gordon said was on-brand for the house.
    Laurie Brookins, The Hollywood Reporter, 11 Sep. 2024
  • The titles were shared by Google, with whom Swift had apparently partnered for the very on-brand easter egg hunt.
    Jon Blistein, Rolling Stone, 20 Sep. 2023
  • For her part, Khloé Kardashian went with the most on-brand look of the night, opting for a sparkling nude corset gown with a large drop diamond necklace.
    Emily Tannenbaum, Glamour, 25 Dec. 2023
  • Claiming a store for theater feels as on-brand for Northrip and other members of the creative team as for Rorschach itself: Many pass in and out of the theater world.
    Peter Marks, Washington Post, 12 July 2023
  • Banner offers an on-brand reaction to his victory, mouthing off to Jacob and his men and punching Jack (Darren Mann) in the face.
    Matt Cabral, EW.com, 27 Feb. 2023
  • Tucker’s horseback entrance is also on-brand for the singer-songwriter, who has long been known for her passion for horses.
    Jessica Nicholson, Billboard, 3 June 2023
  • His response to Kendall’s criticism of his antisemitism is wholly on-brand.
    Jack Francis, Rolling Stone, 11 Apr. 2023
  • The delay was on-brand for the company’s decade-long project to make virtual reality mainstream.
    Steven Levy, WIRED, 29 Sep. 2023
  • This could include everything from on-brand attire, your website, videos, imagery, language, fonts and colors.
    Rolling Stone Culture Council, Rolling Stone, 28 June 2023
  • With Mary Jane sharing a nearly identical performance schedule, there might be some waiting involved, but that’s pretty on-brand for The Notebook.
    Tom Smyth, Vulture, 6 Apr. 2024
  • On Instagram, Swift posted a video clip of herself and Bey sitting in the empty theater and playfully throwing popcorn, along with a very on-brand heartfelt caption.
    Kathleen Walsh, Glamour, 12 Oct. 2023
  • Her upcoming album Short n’ Sweet features kiss marks on the album art, which makes this top extremely on-brand in addition to just being an amazing vintage find.
    Kleigh Balugo, StyleCaster, 18 June 2024
  • These sunglasses put a modern spin on the timeless rectangle sunglasses shape and feature brown UV protection lenses and a vibrant — and very on-brand — red frame.
    Jessie Quinn, Peoplemag, 4 Feb. 2024
  • But Kreidler completely failing to touch first base on his way to second (not to mention third) felt perfectly on-brand for the position that has given the franchise so much trouble for nearly a decade.
    Ryan Ford, Detroit Free Press, 17 June 2024
  • But its portrait of an all-sensationalism-all-the-time mindset as an extension of American life only feels more on-brand today.
    David Fear, Rolling Stone, 15 Mar. 2023
  • On their first anniversary, Vogue published a short profile on their low-key nuptials, including (of course) several photos of Ora in her extremely on-brand Tom Ford wedding gown.
    Kathleen Walsh, Glamour, 4 Aug. 2023
  • Besides sweeping the awards, Swift spent the night perfectly on-brand, shake-shake-shaking to all her peers’ performances, gasping with wide-eyed glee each time she was announced as a winner and completely losing it over her presenters.
    Emily St. Martin, Los Angeles Times, 13 Sep. 2023
  • Lady Gaga knows how to bring it on the red carpet so, naturally, Mother Monster showed up at the Oscars in a totally unexpected (and perfectly on-brand) outfit.
    Korin Miller, Women's Health, 13 Mar. 2023
  • The Dakota was all about preserving its peaceful-yet-private atmosphere—something that felt particularly on-brand for Lennon.
    Kelsey Mulvey, House Beautiful, 28 Feb. 2023
  • As enchanting as the art were the colorful lit menorahs shaped like watermelons and dirty martinis–above all else, incredibly on-brand for Susan Alexandra.
    Kristen Bateman, Vogue, 10 Nov. 2023
  • Accompany every post with an on-brand image, animation or carousel, created in a few magic clicks.
    Jodie Cook, Forbes, 4 Sep. 2024
  • Think sound healing workshops, bubble-blowing breathwork and gratitude journaling (all very on-brand for Hollywood types).
    Alesandra Dubin, The Hollywood Reporter, 24 June 2024
  • Accelerated by the pandemic, brands adapting to lockdown restrictions fueled the surge in demand for high-quality, on-brand content.
    Katie Salcius, Forbes, 21 Feb. 2024
  • In a way, the flashy display of mass noncompliance is very on-brand for America, especially given that the holiday celebrates American colonists’ defiance of British rule.
    Ryan Fonseca, Los Angeles Times, 6 July 2023
  • Opening Cannes with Depp’s first starring vehicle in three years seems a deliberate, on-brand courting of controversy from a festival known for provocative films that incite boos, walkouts and French journalists shouting at the screen.
    Jada Yuan, Washington Post, 17 May 2023

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'on-brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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