on-brand

adjective

ˈȯn-ˈbrand 

ˈän-

variants or on brand

: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity

… the joint venture is completely on-brand for both companies …

—Katie Shapiro

… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.

—Cheryl Lock

The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.

—Graeme McMillan

It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web

Read Murph's on-brand reaction to receiving the honor here. —Hannah Kirby, Journal Sentinel, 20 Nov. 2024

Pitch decks that are concise and visually appealing offer a clear, on-brand road map of your business. —Victoria Zelefsky, Forbes, 31 Oct. 2024

Honestly, the whole situation is rather on-brand for River, the perpetually striving and stumbling failson, to find out that his dad is actually a terrorist actor. —Nicholas Quah, Vulture, 9 Oct. 2024

This sprawling space is perfectly on-brand with its focus on the restorative properties of water, including a hydromassage bath, a massage under a water ramp, and facials using the signature Evian water, which travels for 15 years through the Alps before reaching the hotel. —Katie Lockhart, Vogue, 24 Oct. 2024

Word History

First Known Use

1995, in the meaning defined above